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Hello

I work across data, websites, and decision-making, helping teams make sense of messy information and use it properly.

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I’ve spent over a decade working inside growing e-commerce businesses currently as Head of Data at Perfect Fit Harness, so I care about what actually works day to day, not just what looks good in reports.

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My focus is keeping things clear, practical, and useful, whether that’s performance data, user behaviour, or websites.

How I Work

 

I don’t force tools or frameworks where they don’t fit. I start by understanding the real problem, looking at behaviour as well as numbers, and building systems that make decisions simpler, not louder.

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I work comfortably across data, websites, marketing, and operations, often translating between technical teams and non-technical people. When things feel pressured or messy, I focus on clear structure, calm communication, and practical next steps.

What I’m Known For​​

  • Translating complex data into clear decisions

  • Improving websites based on real user behaviour

  • Making analytics and reporting genuinely useful

  • Balancing commercial goals with empathy and clarity

  • Building systems that scale without unnecessary complexity

 

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Tools & Platforms I Use

These are tools I’ve used in real working environments, not just tested once

 

E-commerce & Websites

  • Magento (extensive hands-on experience)

  • Wix & Wix Studio

  • Shopify (ongoing)

  • Shiptheory

Analytics & Marketing

  • Google Analytics (GA4)

  • Google Ads

  • Search Console

  • Meta Ads Manager

  • Reddit Ads (pixel & tracking)

  • Tag Manager

  • CapCut

Data & Operations

  • Microsoft Excel (Advanced CPD certified, 10+ years)

  • Forecasting & scenario modelling

  • Database building & reporting systems

Business & Collaboration

  • Xero

  • Monday.com

  • Microsoft 365 (Excel, Power BI basics, SharePoint)

  • Canva (content & visual assets)

  • Paypal

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How I Help

When your website isn't doing what you expect

Hands-on experience building and optimising sites across Wix, Magento, and Shopify. Choosing the right tool for the job, not forcing one platform everywhere.

When people aren't converting and you don't know why
 

Using GA4, Google Ads, Meta, and tracking tools to find where users drop off.

When you have data but no clarity

Turning messy data into clear actions using analytics and Excel.

Projects

A selection of real projects across data, websites, and content — each with different constraints, audiences, and goals.

Want more detail on how I work?
 

About Me
 

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Complex behaviour services website - currently paused
 

  • Full Wix Studio rebuild

  • Clear service structure and booking flows

  • Messaging for anxious, overwhelmed owners

  • Balanced credibility with empathy

  • Iterative layout and content refinement

  • Informed by real user behaviour

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Community-led social media project (Instagram & Facebook) 2020-2025
 

  • Built and ran local social channels

  • Community-first content and storytelling

  • Organic growth through submissions

  • Face-to-face engagement with locals

  • Consistent visuals using Canva

  • Clear, recognisable tone of voice

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In Progress
Band Website - currently in development

A creative project focused on authentic branding and digital foundations
 

  • Early branding and visual direction

  • Defined tone of voice and aesthetic

  • Authentic over polished positioning

  • Digital setup and planning support

  • Reusable assets for future growth

  • Band website in development

Contact

Get in touch

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