How I Help
When your website isn't doing what you expect
Experience across Wix, Magento, and Shopify, focused on choosing tools that reduce complexity and scale well.
When people aren't converting and you don't know why
Using GA4, Google Ads, Meta, and tracking tools to find where users drop off.
When you have data but no clarity
Turning messy data into clear actions using analytics and Excel.
Projects
A selection of real projects across data, websites, and content — each with different constraints, audiences, and goals.
Complex behaviour services website - currently paused and later handed over due to charity funding
-
Full Wix Studio rebuild
-
Clear service structure and booking flows
-
Messaging for anxious, overwhelmed owners
-
Balanced credibility with empathy
-
Iterative layout and content refinement
-
Informed by real user behaviour
Community pitch booking system
Small business booking workflow built using Google Forms & Apps Script
-
Designed a simple booking request flow for campsite pitches
-
Structured form to capture availability, requirements and contact details
-
Automated confirmation email sent to customers on submission
-
Internal copy automatically sent to business inbox for tracking
-
Reduced manual back-and-forth and organised enquiries in one place
-
Low-cost solution using existing Google Workspace tools
Community-led social media project (Instagram & Facebook) 2020-2025
-
Built and ran local social channels
-
Community-first content and storytelling
-
Organic growth through submissions
-
Face-to-face engagement with locals
-
Consistent visuals using Canva
-
Clear, recognisable tone of voice
In Progress
Band Website - currently in development
A creative project focused on authentic branding and digital foundations
-
Early branding and visual direction
-
Defined tone of voice and aesthetic
-
Authentic over polished positioning
-
Digital setup and planning support
-
Reusable assets for future growth
-
Band website in development